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Nuno Barreto

Chrome extension · GA4 ecommerce QA

See what your ecommerce implementation actually sends to GA4.

GA4 Ecommerce Tracking Inspector captures Google Analytics 4 requests while you test a website, so you can inspect ecommerce events, parameters and item data without digging through the Network panel hit by hit.

Runs in Chrome's side panel. Captured audit data is processed and stored locally in the browser and is not sent to Nuno Barreto or an external analytics service.

GA4 Ecommerce Tracking Inspector open in Chrome's side panel while an ecommerce checkout is being audited
Audit the ecommerce journey while you browse — the inspector stays alongside the site in Chrome's side panel.

What it does

A clearer way to QA GA4 ecommerce tracking.

01 · Capture

Observe real GA4 requests

Start an audit and navigate through the ecommerce journey. The inspector listens for GA4 collection requests and organises the detected events as you go.

02 · Inspect

Check events, parameters and items

Expand detected events to review page URLs, GA4 property IDs, repeated hits, event parameters and nested ecommerce item data in one place.

03 · Validate

Spot gaps in the journey

Follow the standard ecommerce event checklist, see which events fired or are still missing, and add project-specific custom events when the implementation needs them.

04 · Report

Export the audit

Generate an HTML audit report with event status, occurrences, parameters and structured report data — useful for QA tickets, implementation reviews and handover.

Share the result

Turn the audit into something your team can use.

Export a self-contained HTML report with a summary of fired, skipped and missing events, plus the captured occurrences and parameters. It is designed to move cleanly into QA tickets, implementation reviews and handover documentation.

Example HTML audit report exported by GA4 Ecommerce Tracking Inspector, with fired, skipped and missing event summaries
The exported report keeps the audit readable without requiring the extension to be open.

Built for implementation QA

Follow the ecommerce journey, not individual requests.

The inspector is designed around GA4 ecommerce workflows, including product views, cart interactions, checkout steps, purchases, refunds and promotions. It can also keep separate GA4 property IDs visible when a page sends data to more than one property.

Examples of events you can audit

view_item add_to_cart view_cart begin_checkout add_shipping_info add_payment_info purchase refund

Typical workflow

Run an audit in a few steps.

  1. 01

    Open the side panel

    Open the website you want to test, launch the extension and start capturing.

  2. 02

    Perform the journey

    Browse products, add to cart, enter checkout and complete the scenarios you need to validate.

  3. 03

    Inspect what fired

    Review each event, its occurrences and the parameters that were actually sent to GA4.

  4. 04

    Export the result

    Save an HTML report to document findings or attach the audit to your QA workflow.

Local by design

Audit data stays in your browser.

Captured website analytics data is processed locally and stored using Chrome extension storage. It is used only to provide the inspection and reporting functionality.

Read the privacy policy

Try it in Chrome

Inspect your next GA4 ecommerce implementation.

Install the extension from the Chrome Web Store. If you find an edge case or need help with an audit, use the dedicated support form.

Sessions — closed

Not currently booking new sessions.

I’m not currently accepting freelance or independent project bookings, as I’m working full-time with WPP Enterprise Solutions. For general professional enquiries or future opportunities, please use the contact form. I’ll reply within two working days.